• Categories:Industry News
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• Time of issue:2020-04-14
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(Summary description)According to the reporter’s statistics on the visits of kitchen equipment companies, more than 70% of companies are highly concerned about e-commerce, more than 50% of manufacturing companies are planning to implement, 20% have been deeply involved, and only a few percent have achieved good results. The economic benefits. It can be seen that although the industry e-commerce business is hot, it is not easy to really develop it. Where is the problem? After a visit to the survey, it was found that because the product is a large piece of heavy goods, logistics and transportation costs are high, and product after-sale protection is relatively difficult, resulting in a hot market for kitchen equipment and e-commerce, but it is difficult to carry out.
In the era of e-commerce, online shopping has become one of the main choices for people to consume. The low price is one of the highlights of online shopping. Since there is no traditional marketing model of online sales, the cost of sales is low, and the price naturally drops by a relatively small amount.
The more important point is that online shopping is more convenient, breaking the limitations of time and space, the 24-hour shopping model and the nationwide Unicom shopping environment allow consumers to purchase the desired items anytime anywhere. At the same time, online shopping also greatly saves consumers' time. As long as one web page is opened, it can be quickly consumed, and browsing the web is much faster than shopping. And consumers can shop at home, eliminating the need to travel, but also save travel time.
Because of the advantages of online shopping, consumers are increasingly keen on online shopping. Businesses from all walks of life keep up with the pace, and they have tested online marketing. The e-commerce model of the furniture industry has been open for some time, but the actual online marketing profits are far from expected, and logistics is one of the major obstacles. The kitchen equipment industry to take the road of e-commerce, the key is logistics.
As we all know, the most thorny issue of online sales is logistics, logistics will undoubtedly become the throat of the entire network sales channels. Kitchen equipment as a large item, e-commerce has a particularly high demand for logistics, ordinary express delivery simply can not provide transportation services. Although the logistics market can meet the requirements of transportation, there are many large-scale transport vehicles. However, due to the non-standardized management, the long-term transportation of large-size goods has problems such as “system shortage”, “management disorder”, “high fees” and “difficulties in access”, which greatly restricts The healthy growth of the industry has also affected the robust development of kitchen equipment and electricity providers.